Project Description

LET’S DO SOMETHING… DIFFERENT

This small project was a rare opportunity to play with styles that I usually am not able to use. Bold, aggressive and strong. Not really associations brands would normally feel comfortable with applying on a large scale.

The entire project you are about to see has been made in about a week, it is a great example of how to quickly get a semi-decent product in the hands of your user to get feedback early.

Role:

Product Designer/UX Researcher

Tools used:

Client/employer:

Crownpeak

ALL THAT FOR A
SIMPLE DEMO

The reason why this project was not burdened by limitations that you would usually encounter, Is that this whole design was simply ment as a demonstration. An e-commerce experience to show customers the possibility of a new back-end solution my employer was soon to be providing.

The feature that we were testing was all about search refinement, helping the user specify their search queries during their search by showing relevant search terms.

Because a good design and visuals speak more than a thousand words, instead of showing customers complex back-end coding and dry menus, we showed them an example of the end experience for their users. This resulted in valuable discussions and feedback.

Play the demo

LET’S TALK ABOUT RESULTS

We set-out to get feedback on this rather complex concept fast. Helping us to determine priority by exploring use cases, technical challenges, user requirements and overall interest.

We interviewed about 30 people, 15 of which were stakeholders in the company to align on technical feasibility and 15 were clients to test for general interest and validate requirements.

These were our findings:

  1. There were some technical challenges surrounding the implementation of visual recommendation. This would be hard for a system to predict so it would need a lot of manual input.
  2. Internally, it aligned with the vision of the stakeholders and improved communication on the project.
  3. Clients noticed the size of the element was too large and would intrude the customer journey.
  4. Clients showed a general interest in the feature as long as it was AI driven and low maintenance.

Based on these findings we changed the design to a “tag” system using smaller elements to guide end-users.

*Actual recording of a session with a client.