From wireframes to high-fidelity designs. From prototype to deliverable, UI design is the core of all the work I do.

For me, UI design is just as much about designing scalable products and maintaining design systems as it is about making good looking interfaces that please the eye.

Designs are made for people, and so it is important to stay close to the people that you are designing for.

With over 6 years of experience in UX research I have done numerous researches on my own or in collaboration with other designers. Researching the smallest iterations and largest features and redesigns.

Motion design is still to this day one of the least utilised tools when designing great digital products. But not if I have anything to say about it!

With an history in advertisements, I’ve utilised the super power that is motion to explain that what so many words have failed to explain and have seen its results.

The part of the design process that I love the most is collaboration.
I truly belief that a product designed in collaboration with people with a wide variety of skills always result in a better quality product.
So for me, design involved a lot of workshops, meetings and just… talking to each other.

A central part of my design process is consulting data to make informed decisions, get a better understanding of the users needs or measure the success of implemented designs. Usually it is a combination of using qualitative data (interviews and usability testing) and quantitative data (A/B testing, tracking metrics).